General information
Since March 2020, Google, in addition to advertiser identity verification been introducing a separate verification process for commercial activity. It was created to make the advertising network "Transparent." But in reality, it is needed so Google can protect itself from unscrupulous advertisers promoting questionable products and services.
Updated May 23, 2022 : Verification has been expanded and made more complex. Additional information on counterparties is now required, clarifications for verification can no longer be submitted, and verification for a resource that was not advertised on the account at the time of the verification request will fail.
Updated December 14, 2023 : Changes have been made to the form. A guide for completing the has been added. Google has tightened its control, and rejections are becoming more frequent.
Updated 01.02.2025: We have opened a separate page where you can submit a request for the " Confirmation of Commercial Activity " service with a money-back guarantee.
The article has been updated, tested and supplemented for submission on 2026 .
Why do they ask for commercial activity and is it possible to avoid it?
If you've been asked to verify your business activity, it means Google considers your potentially dangerous . In our experience, less than 2% of advertisers are asked to verify their business activity.
Verification is most often required for small companies that use large brands in advertising, businesses involved in high-risk categories (cryptocurrency, finance, medicine), and any activities that do not fall under the "standard" category.
It's impossible to fail the verification process. Google typically gives you about 30 days to complete this verification. After this period, your ads stop. If you create a new account for the same resource or brand, you will be for "Bypassing the System" or for the same verification process.
How to Pass Google Ads Business Verification
Our team has been helping you navigate Google Ads audits for years. To avoid , we've distilled the process down to four key steps. By following steps, you'll avoid common mistakes and successfully complete the process.
4 main points:
- What business was the commercial activity requested for?
If you have multiple resources on different topics, the first step is to determine which business was the subject of the commercial activity request. Look at the date of the confirmation email. Often, changes to the advertisement were made the day before. This is the resource you should fill out the form for. - On whose behalf will the application be completed?
Applications submitted on behalf of an unregistered company are almost never approved. You should only submit an application on behalf of an agency if you manage and pay for your advertising through them. If you manage your own advertising, the standard option is "I am placing an advertisement on behalf of the organization I work for (my direct employer)." - How do you make a profit and who do you work with to achieve this?
Describe what you sell/promote and to whom. Separately list everyone involved in the chain of promotion, creation, and maintenance. Be as detailed as possible, has the highest chance of passing on the first try.
- What documents/evidence should be attached to the application?
Prepare proof of your business and one proof of cooperation with each of your partners (if they are involved in website operation, delivery, advertising, and service). If you advertise multiple brands, it's sufficient to link proof of just one. If licenses or permits are required to sell goods or provide services, be sure to have them ready.
Please note that not all points require you to attach a document, but the more documents and confirmations you add, the higher your chances of successful confirmation.
If you have violations or are missing any documents/verifications , submit a free request to our team to find out if your business can be verified. Be sure to indicate whether you had any deviations and how many.
If everything is detailed, the documents are collected, and you have a legitimate business, all that's left to do is use this information to Google application . Now you're guaranteed to pass the verification.
Google Ads Business Verification Service from the SaveBalance Team
If the verification process seems too complicated or you don't have time to delve into all the details, you can entrust it to our team. We'll handle all the necessary preparations, including document preparation, and complete your Google Ads verification as quickly as possible.
Example of successful confirmation:
"I contacted the company with a very complex task - unblocking a Google Ads advertising account and passing a commercial verification for two websites. I also ordered a new trust account for one of the projects. The situation was critical: the advertising wasn't working, the business was at a standstill, and there was little time left. Unblocking the first account failed, but the specialists handled the second one, although, in their own words, it was one of the most difficult tasks in their history. Dozens of attempts, constant consultations, analysis of all the nuances - the guys really delved into the problem and did not give up. Commercial verification for both sites was also an important part of the process - everything went smoothly, without any problems, and for the second site, they confirmed the results on the second try. The entire work took 40 days, but it was worth it! Advertising launched, leads came in, the business managed to take off before the season. I would like to especially mention the manager Dmitry - always in touch, he clearly understands the issue, promptly solves problems. I found them online when I no longer had much hope for success, but they really pulled the situation out. If If you have problems with Google Ads, don't hesitate to contact them. They really know their stuff!
We are confident in successful completion, so we give a guarantee: if the check is not passed, we will refund 100% of your payment.
Below is a short table of what will be required from you:
| What do you need? | What we do |
| Provide a link to the advertised resource | We analyze your niche and data, provide recommendations on what to adjust on the resource to successfully pass the audit, and plan the optimal strategy for passing it. |
| Provide the documents you have (company registration, licenses, agreements with partners, etc.) | We check and ensure all documents comply with Google's requirements. |
| If necessary, provide access to your Google Ads account | We fill out and submit the application on your behalf, and communicate with Google support until we receive the result. |
Why commercial activity may be rejected
If you fail verification, you will lose your account and the ability to promote your business on Google services. If you are rejected, your chances of successful verification are reduced.
| The stated reason | Reason for refusal |
| The information is inconsistent or does not match your Google Ads account data. | - The application was filled out for the wrong business and/or resource specified in the form, and was not advertised on the account prior to the request for commercial activity.
- Suspicious resource - high chance of fraud
- Suspicious ads, prohibited keywords, images, videos
- Inconsistency between advertisements/keywords in the account and the content of the specified resource
|
| We were unable to verify your identity. | - Inconsistency or lack of connection between legal information and the advertised resource
- Typos in filling out legal information
- Discrepancies between the information filled in the form and the information in the documents
|
| There is not enough business relationship information for your account. | - Not all required counterparties have been specified/confirmed
|
| Insufficient information about the supplier of goods or services | - Suspicious business - the source of income, who is the supplier, who is responsible for fulfilling obligations are unclear
- Not all required documents/confirmations for counterparties are attached to the form
|
| There is insufficient documentation to verify your identity and license. | - Not all necessary documents to confirm your legal entity/identity are attached to the form.
- Some documents are invalid
|
| Problems with the documents provided | - Some of the submitted documents were not accepted.
|
If you receive a large number of rejections, your account may be marked as suspicious (shadowbanned). In this case, you will receive automatic rejection emails with alternating wording.
Even if you from Russia or an individual , you can get verified with the help of our dedicated manager. We don't accept all projects. You can submit a request and find out for if your business can be verified .
Let's sum it up
If you've been asked to report commercial activity, Google has deemed your business suspicious. If you fail the verification, you'll lose the ability to advertise across all Google services. Therefore, if you're concerned about preserving your ads, please carefully prepare the four steps in this guide or contact our team to help complete the verification process .
We hope we were able to help you.
Sincerely, Dmitry Milaev and the SaveBalance team
