General information
Since March 2020, Google has introduced a new verification check for commercial activity for all advertisers. It was created to make the advertising network “Transparent”. But in fact, it is needed so that Google can protect itself from unscrupulous advertisers who advertise questionable goods and services.
Updated 05/23/2022 : Verification has been expanded and made more complex. Now they require additional information on counterparties, you can no longer send clarifications for confirmation, and you will not be able to pass verification for a resource that was not advertised on the account at the time of the verification request .
Updated 12/14/2023 : Changes have been made to the filling form. A guide on filling out from Google has been added. Strengthened control, refusals have become more frequent.
Updated 01.02.2025: We have opened a separate page where you can submit a request for the service " Confirmation of commercial activity ".
The article has been updated, tested and supplemented for submission in 2025 .
If you don't have time to fill it out, or you want to immediately safely pass the check, contact our team . We'll pass the check or return your money.
Why do they ask for commercial activity and is it possible not to pass it?
If you're asked to verify your business activity, it means Google considers your ad potentially dangerous . In our experience, less than 2% of advertisers are asked to verify.
The check most often appears in small companies that use large brands in advertising, in businesses associated with high-risk categories (cryptocurrencies, finance, medicine), as well as in any activity that does not fall under the "standard" category.
It is impossible not to pass the check. Usually Google gives about 30 days to pass this check. After the deadline, the advertising stops. If you create a new account for the same resource or brand, you will automatically get blocked for "Bypassing the system" or the same check.
How to Pass Google Ads Business Verification
Our team has been working on Google Ads audits for many years. To in the wording, we have reduced the collection of all information to four most important steps. Following them, you will avoid common mistakes and successfully complete the procedure.
4 main points:
- What business was the commercial activity request for?
If you have several resources on different topics, the first thing you need to do is determine which business was the subject of the commercial activity request. Look at the date of the confirmation request letter. Often, changes were made to the advertisement the day before. It is for this resource that the form must be filled out. - On whose behalf the application will be completed
Applications from unregistered companies are almost never approved. You only need to fill out an application on behalf of an agency if you are running and paying for your advertising through them. If you are running your own advertising, the standard choice would be: "I am placing an advertisement on behalf of the organization I work for (my direct employer)." - How do you make a profit and who do you work with to achieve this?
Describe what you sell/promote and to whom. Separately indicate everyone involved in the chain of promotion, creation and maintenance. Write as much detail as possible, the highest chance of passing on the first try.
- What documents/evidence should be attached to the application?
Prepare a document confirming your business and one proof of cooperation with counterparties (if they are involved in the operation of the site, delivery, advertising and maintenance). If you advertise several brands, it is enough to link confirmation of only one. If licenses or permits are required to sell goods or provide services, be sure to prepare them.
Please note that it is not necessary to attach a document in all points, but the more documents and confirmations you add, the higher the chance of successful confirmation.
If you have any violations or are missing any documents/verifications , submit a free request to our team to see if your business can be verified. Be sure to include if you had any deviations and how many.
If everything is written out in detail, the documents are collected, and you have a white business, all that remains is to use this information to fill out an application in Google . Now you are guaranteed to pass the check.
Google Ads Business Activity Verification Service from the SaveBalance Team
If the verification process seems too complicated for you or you don’t have time to delve into all the details, you can trust it to our SaveBalance team. We will take care of all the hassle and help you verify your Google Ads business activity as quickly as possible.
Our specialists have already helped dozens of advertisers successfully pass this check - we know all the intricacies of the process and cooperate with a loyal Google manager.
We are confident in our abilities, so we give a guarantee: if the check is not passed, we will return 100% of your payment.
It is important not to delay - every day without advertising leads to loss of clients. First, we will analyze your situation for free and take on the work only if we see a real chance of success.
To make it clearer what is required of you, here is a short table:
| What is required from you | What we do |
| Provide information about your business (area, website, target audience) | We analyze your niche and data, plan the optimal strategy for passing the test |
| Provide the necessary documents (company registration, licenses, agreements with partners, etc.) | We check and bring all documents into compliance with Google requirements |
| If necessary, provide access to your Google Ads account | We fill out and submit the application on your behalf, communicate with Google support until we receive the result |
Example of a successful case:
"I contacted the company with a very difficult task - unblocking a Google Ads advertising account and passing a commercial check for two sites. I also ordered a new trust account for one of the projects. The situation was critical: advertising did not work, the business was at a standstill, and there was little time left. Unblocking the first account failed, but the specialists coped with the second, although, in their own words, this was one of the most difficult tasks in history. Dozens of attempts, constant consultations, analysis of all the nuances - the guys really delved into the problem and did not give up. Commercial verification for two sites was also an important part of the process - here everything went smoothly, without problems, and for the second site they confirmed the second time. The entire volume of work took 40 days, but it was worth it! Advertising was launched, leads came, the business managed to take off before the season. I would like to separately note the manager Dmitry - always in touch, clearly understands the issue, promptly solves problems. I found them on the Internet when I no longer really hoped for success, but they really pulled the situation out. If you have problems with Google Ads - feel free to contact them, they really know their stuff!💪🔥"
Why commercial activity may be rejected
If you fail verification, you will lose your account and the ability to promote your business in Google services. If rejected, the chances of successful verification are reduced.
| The reason stated | Reason for refusal |
| The information is inconsistent or does not match your Google Ads account information. | - The application is filled out for the wrong business and/or resource specified in the form, was not advertised on the account prior to the request for commercial activity
- Suspicious resource - high chance of fraud
- Suspicious ads, prohibited keys, pictures, videos
- Mismatch between advertisements/keywords in the account and the content of the specified resource
|
| We were unable to verify your identity. | - Inconsistency or lack of connection between legal information and the advertised resource
- Typos in filling out legal information
- Discrepancies between the information filled in the form and the information in the documents
|
| There is not enough business relationship information for your account. | - Not all required counterparties are specified/confirmed
|
| Not enough information about the supplier of goods or services | - Suspicious business - the source of income is unclear, who is the supplier, who is responsible for fulfilling obligations
- Not all required documents/confirmations for counterparties are attached to the form
|
| There is insufficient documentation to verify your identity and license. | - Not all necessary documents to confirm your legal entity/identity are attached to the form
- Some documents are invalid
|
| Problems with the documents provided | - Some of the submitted documents were not accepted.
|
If there are a large number of rejections, your account may be marked as suspicious (shadow ban). In this case, rejection letters will be sent automatically with alternating wording.
Even if you are from Russia or work as an individual , you can pass the verification with the help of our loyal manager. We do not take all projects. You can leave a request and find out for free whether it is possible to verify your business .
Let's sum it up
If you were asked for commercial activity, then Google considered your business suspicious. If you do not pass the check, you will lose advertising in all Google services. Therefore, if it is important for you to return advertising, carefully prepare the 4 points from this instruction or contact our team to pass the check .
We hope we were able to help you.
Sincerely, Dmitry Milaev and the SaveBalance team
