Google Ads identity verification the process by which Google verifies the authenticity of the information provided during account registration. It's important to remember Google's technology, as attempts to circumvent verification often result in automatic bans.
How to pass advertiser verification
Updated: It is currently impossible to verify the identity of advertisers with Russian citizenship. Verification is being rejected, and accounts are being blocked.
If you do not have a foreign representative office, you can use ready-made accounts with advertiser confirmation or change the identity on your account.
The Google Ads identity verification process involves the following steps:
- Log in to your Google Ads account;
- Go to settings, to the "Advertiser verification" section;
- Here, click "Get Started" and answer questions about the company;
- Google will require you to provide certain documents to verify your identity. These may include documents confirming your address, payment information, or other information you provided during registration.
Upload the required documents and follow the on-screen instructions. If the document upload freezes or returns an error, refresh the page and try uploading again; - Verification usually takes 3-5 days, but there may be delays if support is fully loaded.
Once Google verifies your identity, you'll receive a notification. If you don't receive a notification, go back to Settings, then to the "Advertiser Verification" section, and follow the on-screen instructions.
If you are additionally asked to confirm commercial activity , you can read information on how to answer all the questions in this article .
Remember: all information in your documents must exactly match what's in your account. If Google finds any discrepancies, your account may be suspended.
What to do if identity verification is not possible
If you don't verify your account within 30 days, your account will be suspended. If your account information isn't verified, you'll need to change your Google Ads account and enter payment information you can verify.
Alternative solution
If it's important to keep your current account, we can help you contact our dedicated Google account manager to change your payment profile and successfully complete the identity verification process you. The cost of this service is 27,000 rubles.
Afterword
Identity verification in Google Ads mandatory for all advertisers. Incorrectly entered information can lead to account suspension and ad blocking, so please provide only accurate information that you can document. If for some reason you are unable to verify your identity (for example, if you are from Russia), use ready made accounts with verification request payment profile change service .
I hope we were able to help
Sincerely, Dmitry Milaev and the SaveBalance team
