About the author
My name is Dmitry Milaev, and over eight years of working with advertising systems, I've helped hundreds of companies resolve Google Ads blocking issues and return to successful advertising. At SaveBalance, we specialize in unblocking Google Ads accounts, completing verification processes, and creating secure advertising solutions. Our team has internal contacts at Google, allowing us to identify the root causes of blocking and effectively resolve them. We offer a results guarantee: if we don't remove the block, we'll refund your money.
What does "suspicious payments" actually mean in Google Ads?
When receiving the notification "We've blocked your Google Ads account because suspicious payment activity has been detected," most advertisers assume the problem lies with their bank card. This is a common misconception. In fact, Google isn't verifying the payment itself, but rather the trustworthiness of the user making it.
Modern anti-fraud systems on foreign platforms operate on several levels simultaneously. The system evaluates the frequency of matches and sets sensitivity for each parameter. This is why a Google Ads account can be blocked instantly, even if there are no obvious violations and the advertising is completely legal.
It's important to understand: the algorithm blocks accounts not for policy violations, but for behavior similar to previously blocked accounts. Blocking occurs based on a combination of several factors. If there are enough of them, the Google Ads account is blocked immediately.
The statement "Your account has been blocked. Suspicious payments have been detected in your account" actually includes four key areas of verification:
- Suspicious resource - Google is analyzing your site for prohibited topics, missing information that is important for identification, suspicious scripts, or similarities to previously blocked resources.
- Suspicious payment - the system evaluates the type of payment instrument, the issuing bank, and the history of card use in other accounts.
- Suspicious login and setup - your IP address, browser used, browsing history, ad quality, and connection to blocked accounts are checked.
- Suspicious account - the algorithm determines whether the account was created en masse using a template, whether the Google profile has a history, and whether it is connected to previous blocks.
Even one violation can lead to a Google Ads account being suspended if all other aspects are not in order. This is why a systematic approach to the problem is critical.
What to do if Google Ads is blocked for suspicious payments
Should you seek professional help?
If maintaining your Google Ads ads is critical for you, seeking professional help will help you avoid permanent blocking. Self-help attempts to unblock ads often lead to worsening the situation, and an improperly drafted appeal reduces your chances of being reinstated. Furthermore, repeated blockings can lead to automatic blocking of all ads on the resource.
By contacting our specialists at https://savebalance.com/google/suspended , you will receive a comprehensive approach to unblocking your Google Ads account:
- Primary analysis using internal contacts within Google to determine the true reason for the blocking;
- Checking the website and content for compliance with all policies;
- Evaluation of the account's internal rating and its removal from the zone of mistrust;
- Preparation of a correct appeal taking into account all identified reasons;
- Full support until the block is removed and advertising is resumed;
- Personalized recommendations and 3 months of free support after recovery.
The main advantage is guaranteed results . If the Google Ads account is not unblocked, the service fee will be refunded in full.
Why You Shouldn't Create a New Google Ads Account
The first impulse after a Google Ads account is blocked is to create a new account and continue advertising. This is the worst decision and will only make matters worse.
Google tracks connections between accounts at multiple levels: IP address, device, payment information, advertised domain, content, and contact information. Creating a new account without addressing the reasons for the initial ban will result in a second ban, and sooner than the first. Each new ban lowers your internal ranking and makes subsequent launches increasingly problematic.
Moreover, creating new accounts after a ban is considered "bypassing the system" - one of the most serious violations that can lead to a permanent ban on all associated accounts with no possibility of recovery.
The correct approach is to unblock your existing Google Ads account by eliminating the reasons for the block. This will preserve your account history and accumulated data, allowing you to safely continue advertising without the risk of system blocking.
Analyzing the reasons for Google Ads account suspension
Even if your account is restricted, you can conduct important analysis that will help in your appeal to unblock Google Ads:
Resource check:
- Make sure the website contains all the necessary information: contacts, prices, terms of service;
- Check the existence and correctness of the privacy policy;
- Register with Google Search Console and check your website for suspicious software and viruses;
- Assess whether your topic falls into a high-risk category (finance, medicine, cryptocurrency);
- Make sure the product or service is clear to the customer.
Payment analysis:
- Determine the type of card you are using - prepaid cards are suspicious;
- Check if your payment information has been used in other Google Ads accounts;
- Remember when the card was linked to the creation of campaigns (linking before creating campaigns is a red flag);
- Evaluate your payment history: were there any unpaid debts or abuse of promo codes.
Checking login and settings:
- Analyze the IP address from which the login is made - whether a VPN or proxy was used;
- Evaluate the quality of the browser - was it a clean browser without history;
- Check advertisements for prohibited phrases and broken links;
- Make sure campaigns are carefully designed and not created for a quick test.
Account rating:
- Determine the general age of the Google profile - new profiles raise more suspicion;
- Check if there have been any other blocks on this profile in the past;
- Consider whether you have created multiple accounts from one device.
The results of this analysis will form the basis for drafting a convincing appeal to unblock Google Ads.
Filing an appeal to lift a Google Ads ban
An appeal is your only official tool for restoring your Google Ads account. It's important to get it right the first time, as each rejected appeal reduces your chances of success.
Key principles for a successful appeal to unblock a Google Ads account:
- Specificity - describe precisely what problems you identified during your analysis;
- Honesty - if there were mistakes, admit them and explain how they were corrected;
- Detail - provide specific changes rather than general promises;
- Evidence - attach screenshots (if available in the appeal form), links to the corrected pages, documents.
Structure of an effective appeal:- Recognizing the problem and understanding its cause;
- Detailed description of the identified violations;
- Specific actions taken to address them;
- Confirmation of compliance with all Google policies;
- Request for review of the blocking decision.
Avoid general statements like "we fixed everything" – Google wants specific facts. Instead of "we improved the website," write: "We added a new privacy policy to the contact page, included detailed product information with prices, and removed broken links on the payment page."
You can find detailed examples of appeals and common mistakes in our article: https://savebalance.com/blog/google-ads-appeal .
Important: Don't rush into filing an appeal to unblock your Google Ads account. First, address all possible reasons for the block, then write a well-reasoned appeal. A premature appeal without correcting the issues is almost guaranteed to be rejected.
Conclusion - How to Unblock a Google Ads Account
Blocking for "suspicious payments" is a problem that can only be solved with the right approach. The key is to understand that the problem is rarely limited to the payment alone. A systematic analysis of all four categories (resource, payment, , and settings), addressing the identified causes, and a detailed appeal will allow you to reinstate your ads.
By following the instructions in this article, you will significantly increase your chances of successfully unblocking your Google Ads account.
If time is critical, you're unsure of your abilities, or your appeal has already been denied, don't risk your account any further. The SaveBalance team has eight years of experience resolving similar situations, direct contacts at Google, and proven unblocking methods. We're confident in our expertise, so we offer full guarantee : we'll restore your account or refund your money.
You can learn more about our Google Ads unblocking service and begin the recovery process at this link: https://savebalance.com/google/suspended .
We hope we were able to help you.
Dmitry Milaev and the SaveBalance team
